When Oscar Mayer partnered with Nascar we thought, well this isn't a totally tenuous partnership. We've got a Wienermobile, some people who drive that thing, and the road tested Daytona 500 winner, Ryan Newman to mix up together. What happened was a fun social series that helped Oscar Mayer introduce itself to this totally new NASCAR market.
BackToSchool "0 to 60"
Back to School "Flags"
Peanuts and beer go together like, well, peanuts and beer. So when Planters asked us to come up with an idea that could grab some headlines, we suggested Mr. IPA-Nut, Planters first foray into the craft beer world. It was a dream to create a new product for an established brand like Planters. It was icing on the proverbial cake when all 25,000 cans of Mr. IPA-Nut sold out in less than 24 hours.
Reddi-wip is magic in a can. Unfortunately, that magic was often just being used to top pies on Thanksgiving. In this brand relaunch we showed how Reddi-wip transforms everyday foods and everyday moments into everyday magic.
The Fun One
Thats All It Takes
8 bit Reddi-wip
Lung Cancer Alliance
Lung Cancer kills more people than breast cancer, colon cancer and colon cancer combined. Yet lung cancer research receives far less funding than all three. So to raise awareness, we created a campaign that showed how lung cancer victims aren't just facing a fatal disease. They're facing a fatal stigma.
Since every dollar mattered and earned media wasn't a luxury, it was a necessity, we began the effort with an un-branded teaser campaign to provoke emotional reactions. It worked. The campaign was the #2 trending topic on Yahoo, was covered by 120 news outlets including Salon.com, The New York Times, Wall Street Journal and Perez Hilton. The website saw 154,000 visits in two days. Local TV covered the story in dozens of cities. The most important result beat any media measurable: four months after the campaign ran, the House and Senate finally passed the Recalcitrant Cancers Research Act which allocated federal research funding according to commensurate mortality. Translation: significantly more funding would be made available to fight lung cancer, the number one cancer killer.
TV - Cat Lovers
The Skittles brand has best come to life in quirky TV spots. When it came to the challenge of expressing the brand in print, we knew we had to flip it on its head.
2017 Shortlist Cannes Skittles 2017 Communication Arts Award of Excellence
Skittles Digital Shelter
Field Museum Terracotta Warriors Exhibit
We thought the natural way to advertise the arrival of The Field Museum latest exhibit was to present them doing what they were built to do, stand guard: all over Chicago.
Featured in The Chicago Tribune, Timeout Chicago, Redeye Chicago, ABC, NBC, and The LA Times.
Capital One Quicksilver Card
It's fun working on a brand that gives you what they say they give you, and share that news with stellar actors, directors. athletes and muppets.
New Year's Resolution
Capital One Venture Card
Placing Jennifer Garner in unexpected places is what these past few rounds of work have been about. Having her natural charm play off a rough and tumble defenseman made for a fun little spot.
To sell through an idea without a celebrity is no small miracle for any piece of Capital One creative.
In this campaign, we used the iconic design of the Venture card as inspiration to showcase all the destinations the Venture card can take you.
Field Museum Viking Exhibit
The Vikings were marauders, warriors, and thieves. They were also artists, musicians and moms and dads. In this print campaign we focused on the softer side of one of history’s most terrifying people.
Stupid, irreverent, and borderline offensive...it's just the way Toppers fanatics like it. So we channeled our "awkward, braces wearing, I can't find my retainer, Mom leave me alone, Sigh...you just want to be friends" teenage selves and got to work.
When working on an iconic brand like Jeep, you're spartan with your words, laser focused with your messaging and let the vehicle do the talking.
Toppers Pizza TV
Toppers Pizza is a scrappy pizza chain from the heart of cheese country. They wanted to let the world know, in no uncertain terms, that their pizza is absolutely always delicious.